Finding your life’s purpose

Accessing your deepest dreams is a bit like drilling for oil.

You dig a hole in the ground, you put in a drill bit and drill pipe, and you keep drilling deeper and deeper.  It’s nice to go deeper and break through the barriers as you drill (like reaching a milestone on the way to your goals), but until that black liquid starts gushing out of the ground like a geyser you won't feel like you know what true success is.

So having goals is wonderful and it's even more wonderful to attain them.  But we don't have true success until we have discovered our life’s purpose and are reaching for it.


Because when we are not in touch with our life's purpose we miss out on passion.  When we know our purpose, life has meaning.

Some of us have never discovered a purpose that we can truly be passionate about.  Others were in touch with it as a child, but it got covered up by a lot of beliefs like, I’ll never get what I want, Life is difficult, and I’m not deserving. And now, as adults, it lies buried, out of sight and out of mind.

Fortunately, if we drill deep enough we can discover or get back in touch with a deeper purpose in our life.  Something author Jack Zufelt calls your "Core Desire."

But how do you find your Core Desire?

Here's Jack's method of doing it:

First, identify something you really want in your life.  It could be something you want to change.  It could be something you want to have or do or be.  Examples can include have a million dollars, or write a book, or get accepted into the space program.

Whatever it is, write it down.

Second, ask yourself, "If I had that what would it give me that I don't already have? Or what would it make me feel that I don't feel now?"

And when you get the answer ask again, "And if I had that would would that give me that I don't already have?"

Keep asking until you've hit pay dirt.  Keep asking until you feel you've reached a deep level of excitement.  If we were to put it on a scale of 0-100 it should be at least a 90.

Here's an example from Jack Zufelt's book "The DNA of Success":

At a conference for banking professionals, I asked a volunteer to come to the stage. A man came up, saying he owned several banks and that his Core Desire was to increase cash flow.

When I asked, "If you had more cash blow in your banks, what would that give you that you're not already getting?" he paused.  He had to search deep in his heart to find the truth.  Then he said, "More time."

I asked, "If you had more time, what would you do with it?" He told me that if his banks had greater cash, flow, he could quit spending so much time at the office and do what he really wanted -- teach at a university.  He told us how much he loved working with young people and helping them succeed.  He became so animated and emotional that we could easily tell that he had definitely found a 100 on his Core Desire Scale.

Once this man tapped into his Core Desire he was open to ideas from others that helped him increase his bank's cash flow and gave him the time to teach at a local university.

To find your Core Desire, try this exercise.  Ask yourself "What do I want that I don't have now?" And then "If I had that what would that give me that I don't already have?"

Keep asking until you strike oil.

Then share your results below.

I'd love to know what really fires you up.

By the way the Unstoppable Mindset Program still has a few spots left.  If you are thinking about joining, please click here to find out how it can help you achieve the mindset that lets nothing get in the way of achieving your deepest desires and making your dreams into reality.  Once you’ve discovered your life’s purpose or core desire, this Program will help you manifest it.


  • Michele

    March 17, 2015

    What do I want that I don’t have now?”
    My own home.

    And then “If I had that what would that give me that I don’t already have?”

    Security, peace and quiet, happiness.

  • Kathy

    March 17, 2015

    Tools, so I can be a master glass artist.

    So people will want to buy my work, So I can pay the bills. So I can keep working with glass 🙂

  • Nick

    March 19, 2015

    “What do I want that I don’t have now?”
    Sharing real connubial blissful ecstasies with Julia.

    “If I had that what would that give me that I don’t already have?”
    Enthusiastic enthusiasm!

    And, to Michele. My old neighborhood home ownership is too easily transformed into home onerous-ship by cross neighbors and nuisance barking.

    And, to Kathy. Perhaps you might use a parabolic solar reflector to advantage, for heating or warping glass someday. I cut bottles for the first time last week using a diamond blade tile saw.